Fictional examples · new most days

What would you do?

Made-up businesses facing real problems. Each one shows the situation, what an analysis turns up and the moves we'd make. For the fully worked versions, see the Live Showcase.

Independent automotive repair and fleet maintenance

Cedar Lane Auto Service

USD 2.16M annualized revenue · 11 staff · Columbus, Ohio

Should we retain, renegotiate or phase out the fleet account—and what must change operationally and financially before we replace its work?

See the breakdown

Corporate lunch catering

Juniper Lunchworks

USD $1.92M annualized revenue · 12 core staff plus temporary labor · Columbus, Ohio

Should the owner retain, reprice, redesign, or exit the large account—and would additional equipment address the actual constraint?

See the breakdown

Outsourced bookkeeping and monthly financial reporting

Cedar Ledger Services

USD 1.44M annualized revenue · 12 staff, including the owner · Columbus, Ohio

Should the owner retain, restructure or exit the restaurant-group account—and what would each choice actually change about profit, workload and cash?

See the breakdown

Custom architectural sign fabrication and installation

Cedarline Signworks

USD 1.728M annualized revenue · 13 staff including owner · Toledo, Ohio

Should the owner retain and renegotiate the property-management account, replace it gradually, or expand capacity—and which option would improve profit without creating a cash or delivery crisis?

See the breakdown

Contract assembly and fulfillment of promotional kits

Parcel Grove Assembly

USD 1.8M annualized revenue · 12 staff plus temporary labor · Columbus, Ohio

Should the owner reprice and simplify the demanding account, retain it unchanged, or replace it gradually without weakening profit or cash flow?

See the breakdown

Commercial laundry and linen services

Copper Finch Commercial Laundry

$2.4M revenue · 19 staff · Richmond, VA

Should I finance more production capacity, or fix customer pricing and service commitments before taking on debt?

See the breakdown