Diagnose — where you actually are
Clarity before creation. Insight before action.
Map the real market, the real competitors, the real customer economics — not the story you've been telling. Every claim ties to a source, a pattern, or an explicit assumption.
Actions
- Ship a one-page market intelligence brief (TAM, trends, incumbents, windows).
- Name your top 3 competitors and their next likely move.
- Interview 5 customers this week — record objections verbatim.
- Publish an assumptions ledger — what you believe vs. what you know.
Deliverables
- · Intelligence brief
- · Opportunity map
- · Risk register
KPIs
- · Customer interviews / week
- · Assumptions falsified / week