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Hook Lab

Anyone creating TikTok, YouTube, or LinkedIn content to market the business

Generate scroll-stopping hooks and full short-form scripts using a proven 3-step hook formula (Context Lean → Scroll Stop Interjection → Contrarian Snapback) and seven hook archetypes, with a retention audit on every script.

What you can do

  • Pick a hook archetype or mix all seven
  • Generate six hooks for a topic and audience
  • Generate a full script with intro, body, Fortune Cookie outro and native CTA
  • Read the retention audit (hook, idea, pacing, clarity) before publishing

Use it when you want to

  • Write TikTok/Shorts hooks that stop the scroll
  • Script a YouTube video with a retention-checked structure
  • Batch-test ten hooks across three topic buckets

Tour

  1. 1. Hook Lab

    Enter a topic and audience, pick an archetype, and generate hooks built on the 3-step formula — or a full script with a retention audit.

Run Hook Lab on your business