Intelligence
Competitive Position Radar
Owners, marketers, consultants
Always-on competitor analysis: name 3–10 rivals and get automated monitoring of pricing, hiring, locations, reviews, ads and SEO, rolled into a weekly brief and a positioning gap map.
What you can do
- Add up to 10 competitors with location and website
- Run a scan to detect what changed
- Generate the weekly what-changed-and-what-to-do brief
- Read the gap map for where you credibly win
Use it when you want to
- Stop being surprised by a competitor's price change
- Find the positioning lane nobody else owns
- Brief your team every Monday in two minutes
Tour
1. Name your rivals
Add the local or niche competitors you actually lose deals to. Location makes scans far sharper.
2. Scan and brief
Scan pulls fresh signals from the open web. The brief turns them into three moves for this week.
3. What changed, what to do
Add your positioning first — the brief and gap map get materially better.
Sample walkthrough
We'll set up a radar for a regional HVAC company so you can see exactly what a good watchlist and positioning statement look like.
1. Name your rivals
Three to ten real competitors with website and city — the ones you actually lose deals to.
Example: Summit Air Services · summitair.com · Cedar Rapids, IA
Unlocks: Each rival becomes a watched entity that produces dated signals.
2. Describe your positioning
Who you serve, what you charge, and the one thing you're known for. Two or three sentences.
Example: We serve commercial property managers in eastern Iowa with 24/7 response and flat-rate maintenance contracts at $0.14/sq ft. Known for same-day rooftop unit repair; we do not compete on residential installs.
Unlocks: The weekly brief starts recommending moves instead of listing observations.
3. Run a scan
Run one scan now to seed signals, then let the nightly scan keep it current.
Unlocks: A signal feed with severity scores and source links.
4. Generate the weekly brief
Generate once you have signals; after that it refreshes on its own.
Unlocks: A written brief plus a gap map of where you credibly win and where you're exposed.
What you get
- A live watchlist producing dated competitive signals
- A weekly brief written against your positioning, not a generic grid
- A gap map showing where you win, where you're exposed, and what to change